UTU recently announced entering into a channel partnership with Yellow Brick Road. The integration will see UTU using Yellow Brick Road’s resources to promote its trust framework across Nigeria.
What is Yellow Brick Road?
Yellow Brick Road or YBR is a Nigeria-based creative services firm. It focuses on delivering solutions that solve sophisticated business and communication challenges in a creative, practical, and relevant manner.
The company provides solutions like designing, digital marketing, strategizing, and more. Moreover, the Yellow Brick Road team has worked on social and advertising campaigns of multiple well-known firms. These include First Bank, UNICEF, Canon, and many more.
How will YBR and UTU Collaborate?
Yellow Brick Road and UTU will work together to promote the use of UTU’s trust infrastructure solutions across Nigeria. The ventures will co-sell and co-market the Trust SDK and API, UTU Protocol, and Creditworthiness API. Moreover, they will promote future products to Nigerian companies.
Yellow Brick Rock is known for its market connections throughout Nigeria and can help UTU deliver its trust infrastructure to those who seek it. Most of these customers will be e-commerce firms in mobility, healthcare, family solutions, and other sectors where trust is of utmost importance.
The company has already helped multiple ventures enter the market. In addition, it has already found UTU a pilot partner for the operations. UTU plans to reveal information about the partner shortly.
Kaliko Olumide, the Managing Director and CEO of YBR, talked about the latest development. Kaliko expressed delight about joining UTU, stating that the integration will take them closer to becoming the best creative solutions venture in Nigeria. The Yellow Brick Road team looks forward to continuing the partnership and helping its user base cruise through the market.
Jason Eisen, the CEO, and Co-Founder of UTU, also commented on the partnership. He stated that YBR is among the best creative entities in Nigeria. UTU is delighted to collaborate with them and promote UTU’s trust framework. YBR’s hustle and creativity are impeccable, and the firm will play a crucial role in UTU’s expansion across the nation.
